Get'em When They're Young

Marketers and advertisers like to imprint brands on people at an early age. Children's mind are impressionable, and if you get them early you potentionally have a customer for life. If that's the case then Chipotle and Starbucks can chalk up a two year old girl as a loyal customer. We were driving down Lake street last night and as we passed Chipotle Julia said "Chicken!!!" One minute later we passed Starbucks and Julia exclaimed "Coffee!!!" Now we've been to that Chipotle regularly so maybe she recognized the location, but she's only been to that Starbucks once before. Plus she's recognized other Starbucks locations that she's never been inside. I guess this is why companies prize their logos.